How to Recover Abandoned Carts

Just like in physical retail, abandoned shopping carts on a store’s e-commerce platform mean lost sales. Carts can get abandoned for any number of reasons, and unless you’re willing to put in the time and research, you may never know why you’re dealing with cart abandonment.

Thankfully, there are some proven ways to improve cart recovery. By drawing customers back to an abandoned cart, you stand a better chance of completing the sale while also demonstrating to the customer that you care about their experience with your brand.

Use Push Notification Apps

One way to recover abandoned carts is to utilize push notification apps. Push notifications allow customers to opt to receive instant communications from your site. Then, when a cart is abandoned, your notifications can automatically be sent to alert the customer. Push notification apps are available for a number of different popular platforms, including Shopify.

A push notification app for Shopify gives customers the ability to pick right back up where they left off, and this is really beneficial when a shopping experience was interrupted by a phone call or something else that took a customer’s attention away from the checkout process.

Send Out Reminder Emails

If you don’t want to use a push notification app for Shopify or a related platform, you can always simply rely on reminder emails. These can be set up through conversion tracking software to automatically be sent after a certain period of time has gone by after a cart has been inactive. Emails may be a slightly less obtrusive way to go about recovering shopping carts while still accomplishing the same goal.

Include Information About Items in the Cart

No matter how you remind a customer of an abandoned cart, consider including pictures of items in the cart. This serves a few purposes in that it reminds the customer about the cart, it brings the items to the forefront of their mind, it gives them a concrete reason to come back and it provides a visual reminder that is harder to ignore compared to a generic text reminder.

Read a similar article about browser push notifications for ecommerce here at this page.