The Basics of SMS Marketing

The days of single-channel marketing strategies are long gone! To reach consumers, you have to take advantage of the technology you use most.

That's where SMS marketing comes in. This unique form of marketing reaches your audience in real-time, increasing overall engagement.

Want to learn more? This SMS marketing guide will cover need-to-know basics.

What Exactly is SMS Marketing?

To put it simply: SMS marketing is sending messages to customers and potential customers via text. It's like email marketing but much more direct and personal. Most people have their smartphones on them at all times, so it often leads to engagement figures.

This type of marketing is opt-in. That means that recipients must subscribe to receive marketing messages.

Types of SMS Marketing

SMS marketing strategies are unique. You can't bombard your customers with sales texts multiple times a day. That's a quick way to get them to opt-out!

The key is to provide relevant information that they can use at the moment! For example, you can send personalized promotions only available to them. Address your customers by name, and there's a better chance you'll leave a lasting impression.

SMS marketing is also fantastic for sending information about unique offers or timed discounts. You can also use it to encourage shoppers to complete surveys.

Your marketing efforts can also continue after a shopping experience. Customer service-based messaging can build brand loyalty and encourage continued engagement. For example, you can use the technology to send order confirmations, tracking information, updates, and more.

SMS Marketing Tips

No SMS marketing guide would be complete without some best practices.

The most important thing to do is provide clear instruction about opting out. If you're not careful, text messages can get annoying very quickly. You want to give them an option to stop receiving your messages. In many cases, that's a legal requirement.

Keep your messages short, sweet, and to the point. You can include sales-focused language, but make sure to identify yourself and make things personal.

Finally, be mindful of the time and frequency you send marketing messages. No one likes texts that look like spam!

Take Advantage of SMS Text

If you're not using SMS marketing, you're missing out. This marketing channel is ripe with opportunity. Stick to the tips we gave, and you're bound to see success!

Read a similar article about message analytics here at this page.