Just like in physical retail, abandoned
shopping carts on a store’s e-commerce platform mean lost sales. Carts
can get abandoned for any number of reasons, and unless you’re willing
to put in the time and research, you may never know why you’re dealing
with cart abandonment.
Thankfully, there are some proven ways
to improve cart recovery. By drawing customers back to an abandoned
cart, you stand a better chance of completing the sale while also
demonstrating to the customer that you care about their experience with
your brand.
Use Push Notification Apps
One way to recover abandoned carts is to
utilize push notification apps. Push notifications allow customers to
opt to receive instant communications from your site. Then, when a cart
is abandoned, your notifications can automatically be sent to alert the
customer. Push notification apps are available for a number of different
popular platforms, including Shopify.
A push notification app for Shopify
gives customers the ability to pick right back up where they left off,
and this is really beneficial when a shopping experience was interrupted
by a phone call or something else that took a customer’s attention away
from the checkout process.
Send Out Reminder Emails
If you don’t want to use a push
notification app for Shopify or a related platform, you can always
simply rely on reminder emails. These can be set up through conversion
tracking software to automatically be sent after a certain period of
time has gone by after a cart has been inactive. Emails may be a
slightly less obtrusive way to go about recovering shopping carts while
still accomplishing the same goal.
Include Information About Items in the Cart
No matter how you remind a customer of
an abandoned cart, consider including pictures of items in the cart.
This serves a few purposes in that it reminds the customer about the
cart, it brings the items to the forefront of their mind, it gives them a
concrete reason to come back and it provides a visual reminder that is
harder to ignore compared to a generic text reminder.
Read a similar article about browser push notifications for ecommerce here at this page.
