The Difference Between Group Message vs Bulk SMS

SMS marketing is becoming an increasingly common way to keep customers engaged. However, your approach to text-based marketing matters. Group and bulk texting are fantastic ways to reach multiple customers simultaneously, but these strategies offer very different benefits.

In this blog, we'll break down the differences between group and bulk texting so that you can decide which approach is right for your business.

Group Messages

There's a good chance that you've been a part of a group message at some point in your personal life. Group messaging is when you send out a text to three or more recipients. Most mobile devices and carriers offer group messaging features built right in, so there's no need to download additional software.

Generally, the limit is 10 to 30 recipients. When you become part of a group message, you're added to a single thread. That means everyone can see responses and communicate in one shared conversation.

This text strategy is limited, but it can work if you have a small number of recipients.

Bulk Messages

Bulk messages, also known as mass messages, can text thousands of users in one go. It requires special software and service to achieve. However, it's more straightforward and has a much broader reach.

Another big difference between bulk texts is that every conversation is separate. Instead of being added to an enormous thread, the chat is private. Any replies you get from recipients convert to a one-on-one discussion.

Which is Better?

The best way to look at group messages vs. bulk SMS is to view it as personal vs. professional.

Group messaging is a great way to chat with friends and family. Because you can't include more than 30 people, it's not a viable choice for businesses. Plus, open conversations can create privacy issues.

Bulk text messaging is ideal for business applications. You can send out appointment reminders, promotional texts, and more to thousands of people in one go. It has a broader reach and is more private for recipients. The only downside is that users must opt-in to receive text messages.

Using SMS to Keep Users Engaged

SMS marketing is a valuable tool to have in your arsenal. It's more personal than emails and reaches users in minutes. Compared to other forms of marketing, SMS boasts high engagement and impressive ROI.

Read a similar blog about SMS services tool here at this page.