How to Create User Segments

User segments are groups of users. Each group or segment may be divided by various identifying data, including age, user habits, user fluency with a particular technology, and so on.

In the world of programming, user segments are very important as they allow programmers to create different software functionality for different types of users without altering a piece of software entirely and without having to create different versions of a piece of software. Knowing your user segments can be vital when marketing products and services effectively and efficiently, as segments allow for targeted marketing campaigns.

Segmenting Users

The segmentation process starts by determining the parameters of each segment. As stated, segments are like groups that split users based on certain characteristics. Your organization will have its reasons and criteria for segmentation, so determining how and why you plan to segment users is the first step.

Use an API

The use of an application programming interface (API) can come in handy when segmenting users. An API allows the software to interface with other software with little manipulation from the user. Programming professionals often use APIs to set up certain things that can be changed in the way software behaves according to user specifications.

For example, an API for SMS segmentation can allow a company to specify user groups that will receive different SMS messages for different reasons. Likewise, an API for SMS can segment users according to interest level in a particular SMS marketing campaign, meaning only users most likely to engage will be sent specific SMS messages.

Segments Can Change

When segmenting users, remember to create avenues for change. Users may move from one segment to another over time, so you will need a system in place to handle this transition.

For instance, a user may start as a prospect who signed up for general SMS message notifications. The user may then transition into a lead by expressing interest in learning more about a specific product. Your API will need to have a way to make alterations to the software responsible for sending out the appropriate messages to the appropriate users to ensure that the user is served the right targeted SMS messages.

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