How to Create User Segments

User segments are groups of users. Each group or segment may be divided by various identifying data, including age, user habits, user fluency with a particular technology, and so on.

In the world of programming, user segments are very important as they allow programmers to create different software functionality for different types of users without altering a piece of software entirely and without having to create different versions of a piece of software. Knowing your user segments can be vital when marketing products and services effectively and efficiently, as segments allow for targeted marketing campaigns.

Segmenting Users

The segmentation process starts by determining the parameters of each segment. As stated, segments are like groups that split users based on certain characteristics. Your organization will have its reasons and criteria for segmentation, so determining how and why you plan to segment users is the first step.

Use an API

The use of an application programming interface (API) can come in handy when segmenting users. An API allows the software to interface with other software with little manipulation from the user. Programming professionals often use APIs to set up certain things that can be changed in the way software behaves according to user specifications.

For example, an API for SMS segmentation can allow a company to specify user groups that will receive different SMS messages for different reasons. Likewise, an API for SMS can segment users according to interest level in a particular SMS marketing campaign, meaning only users most likely to engage will be sent specific SMS messages.

Segments Can Change

When segmenting users, remember to create avenues for change. Users may move from one segment to another over time, so you will need a system in place to handle this transition.

For instance, a user may start as a prospect who signed up for general SMS message notifications. The user may then transition into a lead by expressing interest in learning more about a specific product. Your API will need to have a way to make alterations to the software responsible for sending out the appropriate messages to the appropriate users to ensure that the user is served the right targeted SMS messages.

Read a similar article about user segmentation software here at this page.

Tips to Get More Customers to Buy From Your Website

For many industries, online purchases account for the majority of all sales these days. There are plenty of ways to sell products online, but too few business owners make use of their own websites to sell directly to consumers.

While it’s true that online store platforms like Amazon make it easy to sell products on the web, you may find that selling directly through your company’s website makes more sense. If you’re having a hard time figuring out how to increase sales through your website, consider the following tips before you turn to a third-party solution:

Use Push Notifications

Many business owners find that using browser push notifications for eCommerce can make a big difference in conversions. Browser push notifications for eCommerce allow your brand to send out alerts to customers, prospects, leads, and anyone else who happens to have your brand’s app installed. Since you’re able to send browser notifications right to someone’s computer, they may be more apt to purchase, doing so is usually only a click away.

Use an Abandoned Cart Feature

When a customer adds a product to their virtual shopping cart but then needs to leave the session, you might think that the sale is lost for good; however, by using an abandoned cart recovery feature, you can send notifications to people who have abandoned carts letting them know their items are still waiting for them. This can improve sales, and it also comes in handy when someone left a session by accident.

Use Content to Market Your Products

Content marketing is a big deal in the modern digital age. Customers are looking for brands that demonstrate value through content, and they are more likely to shop with a brand that has been identified as an authority on a topic. By producing frequent content that adds real value to the engagement experience with your brand, you’re more likely to improve sales through your site. Some examples of online content include blog posts, newsletters, website copy, and even podcasts.

Read a similar article about mobile app for marketing here at this page.