3 Important Metrics You Should Look at for Your Business Website

Despite the power of social media in connecting with customers these days, your brand’s website is still a vital piece of the puzzle for attracting business online. Your brand’s website serves as a central hub where your company can provide customers with service, information, data, news, product information and so much more.

To maximize the use of your company’s website, it’s important to measure activity and analyze this data. If you’re not sure which metrics to track, here are three of the most important metrics to look at to judge the performance of your business’ website:

1. Engagement

Customer engagement on your website is a measurement of how long a visitor spends on your site and what they do while there. In most cases, the content on your site, whether text, video or images, will be what engages visitors the most. You may consider using a customer messaging tool to determine which messages resonate best with customers and then replicate that on your site. Doing so can improve engagement, and you will be able to see this when analyzing the engagement metric.

2. Conversions

A conversion on your brand’s website means any action that you want the visitor to take. Many businesses measure conversions as sales, but conversion can be anything from filling out a form to clicking on a link. What you decide to count as a conversion is up to you, but measuring conversions is a great way to see where your marketing efforts are paying off and where more work may be needed. Google Tag Manager is a fantastic free tool for tracking conversions, but there are plenty of paid resources available to do this as well.

3. Geolocation

Measuring data regarding where your website visitors come from can be very helpful in determining where you should focus your marketing dollars. You could use a customer messaging tool to send out notifications related to a new product or service offering. From there, you can track metrics on your brand’s site that tell you where you’ve received the most response in terms of engagement. This metric can then direct your future marketing efforts on your site as well as through your messaging tools.

Read a similar article about customer engagement platform here at this page.

Top 3 Most Effective Types of Marketing Campaigns

Looking to gain more attention for your company or get the word out about a new product launch? There are many ways to increase awareness and get eyes on your brand. But which marketing campaign should you use?

Here's a quick breakdown of some of the most effective campaigns worth exploring.

Email Marketing

Email marketing is nothing new, but it continues to be a powerful strategy. With software for email marketing, you can send promotional messages, newsletters and more. It's also great for nurturing leads or onboarding new users.

Email marketing is unique because you're already communicating with "qualified" audiences. People have to provide their email to opt into receiving your marketing messages. They're already somewhat familiar with your brand and interested in learning more.

Using software for email marketing can help you turn prospects into paying customers.

Social Media Campaigns

We're in a time when social media is integral to our everyday lives. It's the perfect place to garner attention.

The great thing about social media is that you get the best of both worlds. You have the opportunity to interact with your supporters directly while creating content they love. But that's not all. Sharing and liking posts puts your content in front of people who don't follow your brand. As a result, you can gain a massive audience organically.

Amplify your content with paid advertising, and it's a great way to reach millions!

Sales Campaigns

Offerings sales can garner tons of attention. Who doesn't like a good deal? You can use limited-time promotions to stimulate demand for some of your products or services while capturing interest from people unaware of your brand.

You create a sense of urgency when you offer a flash sale or coupons. Those on the fence about supporting your company may jump at the opportunity. Many brands also make the sales process more efficient, reducing some of the friction points to speed up the purchasing process and convince users to buy. It's an excellent way to drive demand quickly while generating long-term growth.

Read a similar article about messaging solution for ecommerce here at this page.

How to Keep Track of When New Movies Come Out

In the past, the only way to learn about new movies was to see trailers on the TV or take a trip to your local video rental store. But things are much different today. The movie industry is vast, and countless streaming services release exclusive titles. So how do you keep track of it all?

Fortunately, you don't have to be a movie expert to keep tabs on the latest releases. Many sites and mobile apps use a messaging platform for media industry buffs, helping users stay in the loop of the many great titles worth watching. Here are a few resources to check out.

CineTrak

CineTrak is a user-friendly app available for iOS and Android smartphones. It's a slick mobile platform that lets you sift through a massive collection of movies. Check out reviews, star your favorite titles and create watchlists. You can even mark the movies you've seen to ensure you're always watching something new.

One of the best features of CineTrak is the recommendations system. The app uses your interactions to understand your preferences. Then, it recommends similar titles to help you broaden your movie-watching horizons. The app also uses an innovative messaging platform for media industry insights. It can remind you of new releases, send notifications of titles that might interest you and more.

Moviebase

Moviebases is a simple app available for Android devices. It's well-designed and user-friendly, incorporating beautiful graphics and easy navigation. Like other apps, you can search movies, mark the ones you've seen and leave a rating.

A discovery tab lets you see what's soon hitting theaters and streaming services. Use this feature to see what titles are most anticipated by users, and you can easily stay updated on what's coming next.

Action!

The Action! TV & Movies Tracker app for iOS is a movie-lovers dream. The app aims to help users keep track of what they've seen and what titles they want to check out. A robust search function lets you check out movies and TV shows in seconds. With a few taps, you can add it to a watchlist, leave a rating or share info with a friend.

Check out similar titles to the ones you love and get notifications on upcoming releases.

Read a similar article about the best SMS marketing platform here at this page.

Tips to Convert Abandoned Carts

One of the most frustrating aspects of running an e-commerce operation is the dreaded abandoned cart. Almost 70 percent of shoppers will browse apps and websites only to leave without making a purchase. Some are simply window shopping, but others may abandon those items because they lost interest or decided to check on a competitor.

All is not lost! Try these tips to get those customers back and convert abandoned carts.

Take Advantage of Notifications

Whether customers browse online or within an app, notifications are a great way to re-engage. In app notification messages can alert users of the items they have yet to purchase. Meanwhile, web push notifications can remind them of the products they viewed long after they left your shop.

4 Benefits of Sending Out Email Newsletters

Email newsletters are a fantastic way to reach customers and keep them engaged. While some marketers think email campaigns are old news, that's not the case! Over half the world's population uses email, proving its long-term value as an easy way to build your brand image while establishing trust with your customers.

Whether you want to learn how to write an email newsletter for the first time or you're thinking about adding emails to your marketing strategy, here are some benefits that come with sending out email newsletters.

Powerful Lead Generation

From the early days of the Internet, email has been a tool for generating new leads. A simple form on your website allows interested visitors to opt in to receive newsletters. Pair that with your CRM tool and have a steady stream of incoming leads.

Newsletters can guide those prospects through the sales funnel, and your marketing team can develop targeted content to help them through the buyer's journey.

Build Long-Term Customer Connections

Success in modern business is not about quick sales. It's about long-term customers supporting your brand for years to come.

There's no better way to lay the foundation than through email newsletters. Keep your supporters in the know about your company, reward them for their loyalty and use emails to keep engagement up.

Boost Brand Awareness

Newsletters can be an integral part of your branding strategy. Long-running campaigns can teach subscribers about your company and keep them in the loop about the latest product release or service change.

Modern consumers expect to communicate with brands through email. Those newsletters ensure you're keeping up with the competition while delivering unique content that helps you stand out.

Improve Sales

Want to boost sales? Email newsletters are the perfect way to alert your subscribers of time-sensitive promotions. It's an opportunity to increase sales figures dramatically, and many customers eagerly await new promotional emails.

Want to know how to write an email newsletter? The content you push to your subscribers makes all the difference. Work with your marketing team to deliver compelling messages and promotions that engage your customers. Then, use a messaging platform to send them out in one blast. It's as easy as that.

Read a similar article about email marketing platform here at this page.

What Are App Icon Notification Badges Used For?

If you’re like most people, you have a lot of apps on your smartphone, and most of them provide notifications of some type. In the past, notifications were sent to the system UI so that your device alerted you to the presence of notifications.

While this notification method works, it can also clutter up your drag-down menu if you have a lot of notifications at once. It can also take longer to sort through notifications using this method, meaning you may not notice important notifications from the apps you use the most.

Notification App Badges Can Help

One way that developers have solved these problems is through the use of app icon notification badges. Put simply, an app notification badge is just an altered version of an app’s icon on your screen. In most cases, an app notification badge will look the same as the regular app icon, but when you have notifications from that particular app, the icon will display some type of symbol to alert you to the presence of notifications.

Numbering Notifications

One reason this method of notification works more efficiently than previous solutions is that app notification badges can include not only a visual alert but also a number showing you how many notifications you have. This can help you prioritize which apps to check first when you have multiple apps with notifications.

Additionally, adding a number display to an app icon when you have notifications can let you know if you’re going to need some extra time to go through your notifications. If you’re having a messaging conversation through a chat app, and you notice you have 20 notifications after putting your phone down for a while, you can know that you’re going to need to set aside some extra time because you now have 20 messages to go through.

Creating Notification Badges for App Icons

Creating a notification badge is fairly simple, and it usually entails adding a simple alteration to your existing app badge icon. You can make your notification badge look however you would like, but app stores and smart device operating systems may place restrictions on how you can use these types of alterations.

Read a similar article about personalized customer messaging for eCommerce here at this page. http://eggzack.com/article/2022-12-22-3-best-items-to-sell-on-an-ecommerce-website.html

How Personalization Helps Deliver the Right Experiences to Visitors at Every Touchpoint

Consumers expect companies to deliver personalized interactions – 71% of consumers, to be precise. And fast-growing companies drive 40% higher revenue from personalization. Yet, many businesses struggle to utilize data to fully understand their visitors’ evolving, non-linear journeys. They fail to deliver experiences that match visitor expectations and struggle with low conversions that lead to a loss in revenue, average order value(AOV), purchases, etc. read more