How Personalization Helps Deliver the Right Experiences to Visitors at Every Touchpoint

Consumers expect companies to deliver personalized interactions – 71% of consumers, to be precise. And fast-growing companies drive 40% higher revenue from personalization. Yet, many businesses struggle to utilize data to fully understand their visitors’ evolving, non-linear journeys. They fail to deliver experiences that match visitor expectations and struggle with low conversions that lead to a loss in revenue, average order value(AOV), purchases, etc. read more

How to Turn App Visitors into Subscribers

Using an app as a marketing tool is one of the best ways to gain traction in today’s digital economy. Through an app, your brand can take advantage of always-on push messaging, and you can also use your app to turn visitors into subscribers.

The way to do this varies from brand to brand, but by and large, you want to use your app to create an ecosystem through which consumers interact with your business. Your app is the hook that draws consumers into this ecosystem, and through your app and its features, you create a reason for consumers to subscribe to notifications and updates, email newsletters, and other forms of communication. In turn, these conversions present opportunities to gain more business.

Supporting Your App Through Messaging

You can also bolster your efforts by using messaging for media. Using MMS messaging in conjunction with your app, you have greater opportunities to provide interactive content. Messaging for media utilizes the power of pictures and video to convey concepts, and media messaging is also great for supporting the branding ecosystem your company is trying to create.

If you use MMS messaging to support your app, keep file sizes at the front of your mind. You don’t want to try to send large picture and video files since these can take longer to go through. Depending on a user’s wireless carrier, some large files may not go through at all.

Present Engagement Opportunities

Your app also needs to present engagement opportunities. App users should not feel like using your brand’s app is a one-way street. Consider setting up some type of live chat function to allow for instant communication if a user has questions or comments about a product or service your company provides. You can also consider using a programmed AI chatbot to answer questions 24 hours a day.

The goal is to keep users engaged with your app instead of treating it like an afterthought. You also want to give users a reason to share your app or their experiences with it, so you get more downloads. As your app spreads, so do the opportunities for converting users into subscribers.

Read a similar article about bulk MMS here at this page.